From: The Desk Of Dan Kuschell

Dear Fellow Entrepreneur, 

If you’re “bootstrapping a business” together right now, then I have two things to say.

Second: You’re going to need this book.

You’ll see why in about 60 seconds.

Starting a business from scratch - especially if you don’t have such things as family money, or “angel investors” - is hard.

We’re not going to pretend otherwise here.

ANYONE that tries to bring a business into being that’s never existed before is a hero.

And they will have to climb mountains, brave storms, forge raging rivers, and break through solid brick walls (sometimes daily!) to accomplish their dream.

This book is not going to make the job of bootstrapping a business “easy.” It’s not going to make it “simple.”

I would be insulting your intelligence if I said it would ;-)

However.

This book IS going to make it 100% more likely that all of your mountain-climbing, river-forging, and brick-wall-bashing will actually PAY OFF in the end!

Here’s why.

When I was thinking about writing this book for you originally…

I thought, “Okay Dan, you’ve definitely built not just one...but a FEW businesses from the ground up, ‘bootstrap’ style…

So what would you tell someone who’s just doing that now…

To save them thousands (if not hundreds of thousands) of dollars in lost revenue...hundreds (if not thousands) of hours of lost time…

And maybe even save their sanity in the process?”

And the truth is, several things came to mind right off the bat. 

Things like “Oh, whatever you do, don’t do this!” and “Right - whatever you do, DO do that…” and so on.

I was all excited to sit right down and begin writing.

BUT. Then I realized…

I’m just one entrepreneur. 

How much more powerful would it be if I were to sit down with another top eleven entrepreneurs I knew, who had bootstrapped THEIR own businesses, and find out their secrets too??

Find out what makes them tick…

What gets them up in the morning and inspires them to keep going…

What they do when things don’t go as planned…

And what they DID to build up the 6-figure to multi-million-dollar empires they now proudly own and profit from?

I realized that this would be a profoundly more useful, profitable book for you in the long run...even though it would take a bit more work to put together! :-)

So - that’s exactly what we did.

Jack Canfield...

But some other lesser known entrepreneurs and CEO’s who aren’t necessarily “household names” - but who have quietly amassed fortunes (and amazing, loyal staff who actually care about the people they serve) - and have their own secrets to share, agreed to participate too…

Which means this book includes stories and secrets from people you’ll recognize…

But also some you’ve likely never heard of (and haven’t seen printed in all the other “business-how-to” books already)...

And THAT makes it all the more valuable…

Because it shows you don’t have to be “famous” to make a huge difference in the world - and make a huge amount of money while you’re at it!

So.

With that said, here’s a couple more reasons y0u should get this book and read it as soon as humanly possible, if you’re in the midst of starting your own business (or know somebody who is)...

1. It’s a quick read. At just 190 pages, you can sit down and devour it in an afternoon (or one chapter at a time on breaks). Think your average “Choose Your Own Adventure”™ book - and that’s how big it is!

3. Damage Control: You will immediately see exactly what mistakes those coming before you have made - so YOU can avoid making them yourself. 

I’ll be honest: reason #3 alone is priceless to you at this stage of the game.

So...

Here's a quick taste of just some of the insights and inspiration you’ll find inside this book:

And that’s just on the “positive” side of the coin.

Here’s a taste of the things you’ll be warned about (so you can avoid making the same costly mistakes)...

So listen.

Imagine how much money and time it could save you!

For example…

If you ONLY learned why you shouldn’t be trying to build your list and make sales at the same time…

OR how to avoid losing 4 months and two-hundred thousand dollars on a failed product launch…

Would that be worth 15 minutes of reading time this afternoon?

Well, yes.

But you’re going to learn how to avoid not just two, but SIX bad scenarios!

And that's not everything...

You'll also get surprising and startling tips on how to make your business stand out from the rest from day one, like ...

During one of the interviews in this book, the CEO of a hugely successful company will tell you about a technique they implemented to create more engagement and positive experiences with their customers…

The prisoner actually started to weep, saying, “I’ve never been treated this way in my life, much less I’m being booked for a crime I know I did.”

Now. Let me ask you...

If a PRISON GUARD can do this for a CRIMINAL, do you have any idea how effective it would be for your employees to learn to do this for your customers?!?

(You’ll find out what the technique is at the top of page 167.)

Okay...I expect at this point you can see how this is the very book you need right now - so that you can grow your business faster - WHILE making sure you don’t make the same costly mistakes others have before you!

However that’s not all you’re going to benefit from when you own a copy. You will also be getting …

This is a step that many entrepreneurs wish they’d taken “before it was too late.”

Because, just for argument’s sake...

Let’s say you build your business from the ground up perfectly.

Let’s say it’s an amazing success.

Let’s say you have customers thronging to buy your stuff…

...And your biggest problems are how to make sure you fulfill orders on time, and how to explain your sudden profits at the end of the year to the tax-man ;-)

These are “GOOD problems to have,” right?

There is one problem you DON’T want to have, and that is suddenly feeling “disenfranchised” and “depressed” about the whole thing.

How can this happen?

It happens when an entrepreneur goes “whole hog” to build up a madly successful business around something they feel luke-warm about...that doesn’t totally line up with their values...and that they will eventually sour on completely.

EVEN when it’s super successful. Yes, especially then. I’ve seen it happen again and again in this industry.

So. This is why…

If you turn to page 147 in your book (after it’s delivered) you will discover a 4-part, step-by-step exercise that one of our top CEO’s created for you to go through…all you will need is a few minutes of quiet time, and a pencil. 

Going through this will let you quickly and easily clarify your purpose, passion, gifts, and special talents...so that you can see if they are in full alignment with the business you are “bootstrapping” into existence, starting now!